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Viral video shows couple having sex in a retail store's fitting room

In the viral video and photos, a man and a naked woman were pictured having sex in the fitting room of the Uniqlo store in Sanlitun, Beijing. The man shot the video himself, which was uploaded to social networks platforms. But the identity of the person who uploaded the video is not yet known.


"Call me husband" and "say we'll be together" were a few of other phrases he uttered to her ear as piped music played in the background.

Then, toward the end of the video, another female voice -- over an intercom:

 "Dear customers, welcome to the Uniqlo store at Sanlitun. There are no fitting rooms on the first floor. Please proceed to the second and third floor if you need to try clothes on."


The footage went viral overnight, attracting millions of views and thousands of comments. By midday Wednesday, however, most posts containing the clip had been taken down.

Beijing police announced online that they had received complaints about the video and would investigate the case.

Some Chinese internet users even questioned whether the video was a form of commercial hype masterminded by Uniqlo.


Uniqlo, the Japanese casual wear designer, manufacturer and retailer, released a statement saying that they have paid serious attention to the incident and complained to the relevant media platforms immediately.

Uniqlo denied the incident was masterminded by the company's strategic marketing team, and advised consumers to properly use fitting rooms and obey the public moral and social codes.

"As a responsible international brand, Uniqlo is dedicated to providing consumers with safe, comfortable and quality shopping experiences and locations," the company said. "We would like to remind all customers to abide by society's moral standard... and properly and appropriately use our fitting rooms."


Uniqlo is one of the world's biggest "fast-fashion" chains that has been quickly expanding its presence in the Chinese market. 

Its three-story flagship store at Sanlitun, one of the trendiest retail and entertainment districts in Beijing, teems with shoppers throughout the day.

But the video did more than just turn heads online. Shortly after the video went viral, a steady stream of visitors took selfies outside Uniqlo's flagship store in Beijing, a glass modernist building decorated with the company's red logo.

"I came here because of the clip," said a young Chinese man, who asked not to be named while taking a photo of himself in front of the store.

All six of the customers CNN spoke with inside the store said they were browsing the aisles and looking for the infamous fitting room purely because of the sex video.

"I never heard of Uniqlo before the clip," said a university student, shopping for printed T-shirts who asked only to be identified by his last name Zhang.

"It's definitely a marketing strategy," said a 17-year-old wearing a red bandana around his head who asked only to be named as Mike. He came to the shop for the first time with two female friends decked out in flamboyant, pop culture-infused outfits.


"We came here specifically to check out the fitting room," said Melody Gao, an 18-year-old friend of Mike wearing hot-pink sunglasses, a front ponytail and an over-sized basketball jersey.

Guards with walkie-talkies stood outside the busy fitting rooms on the store's second and third floors.

Asked about the sex video, an Uniqlo employee just smiled, shook his head in silence and then carried on folding men's underwear.

Source: CNN

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